敦煌系列貨架，新款諾米貨架,廣州NOME
廣州市八千里貨架有限公司是快消品店貨架、服裝店貨架、飾品店貨架、服裝店道具、店面設(shè)計(jì)、內(nèi)衣店貨架、名創(chuàng)優(yōu)品店貨架、伶俐品牌貨架、超市貨架、奧特萊斯店貨架、KM男裝貨架、ZARA貨架、UR男女裝貨架、HM店貨架、迪卡儂貨架、無印良品貨架、悅詩風(fēng)玲貨架、GXG貨架、PEACE?BIRD貨架等產(chǎn)品專業(yè)生產(chǎn)加工的公司，擁有完整、科學(xué)的質(zhì)量管理體系。廣州市八千里貨架有限公司的誠信、實(shí)力和產(chǎn)品質(zhì)量獲得業(yè)界的認(rèn)可。歡迎各界朋友蒞臨參觀、指導(dǎo)和業(yè)務(wù)洽談。
NOME 是個(gè)典型的渠道品牌，更準(zhǔn)確說，是產(chǎn)品渠道一體化品牌。這類品牌的典型代表是大家熟悉的宜家、MUJI、NITORI。和 HAY、造作、InYard 等以產(chǎn)品為導(dǎo)向的品牌相比，渠道品牌有兩個(gè)顯著特點(diǎn)：
首先，產(chǎn)品只在自己渠道銷售，不強(qiáng)調(diào)單個(gè)產(chǎn)品的個(gè)性和設(shè)計(jì)感，強(qiáng)調(diào)的是整個(gè)產(chǎn)品集群和門店環(huán)境一體化風(fēng)格。消費(fèi)者在店里的體驗(yàn)是一種整體的、場景化的生活方式。
其次，渠道品牌風(fēng)格通常更大眾，面向人群更廣，供應(yīng)鏈整合規(guī)模也更大。
為什么在男裝后,要選擇家居行業(yè)重新創(chuàng)業(yè)？陳浩認(rèn)為，家居行業(yè)這個(gè)賽道又長又寬，但缺乏真正有影響力、兼具品質(zhì)和審美的品牌。“我們?nèi)W洲考察，發(fā)現(xiàn)歐洲有很多**家居品牌，各個(gè)細(xì)分市場非常成熟，對(duì)消費(fèi)者需求的研究爐火純青。但反觀中國，雖然互聯(lián)網(wǎng)人很活躍，消費(fèi)者的需求也很大，但產(chǎn)業(yè)和品牌的反應(yīng)總是慢半拍。”
陳浩還提到，宜家是百年企業(yè)，證明這件事需要長時(shí)間積淀，做成之后生命周期也會(huì)很長，除了賺錢，團(tuán)隊(duì)想做一家有長遠(yuǎn)影響的企業(yè)。
Dunhuang series shelves, new Nomi shelves, Guangzhou NOME
Guangzhou Eight Thousand Miles Shelf Co. , Ltd. is a fast-food store shelves, clothing store shelves, jewelry store shelves, clothing store props, store design, underwear store shelves, famous store shelves, brand shelves, supermarket shelves, Outlets store shelves, KM menswear Shelves, ZARA shelves, UR men's and women's shelves, HM store shelves, Dicannon shelves, unprinted shelves, Yueshi Fengling shelves, GXG shelves, PEACE BIRD shelves and other products specializing in production and processing companies, with a complete, scientific quality management system.
Wide The integrity, strength and product quality of eight thousand miles of the city of 8,000 miles of shelves Co. , Ltd. have been recognized by the industry.
Welcome friends from all walks of life to visit, guide and business negotiations. NOME is a typical channel brand, more accurately, a product channel integration brand. Typical of these brands are the familiar IKEA, MUJI, NITORI.
Compared to product-oriented brands such as HAY, Manufacturing, InYard,
Cards have two distinct features: First of all, products are sold only in their own channels, do not emphasize the individual personality and design sense of individual products, emphasizing the entire product cluster and store environment integration style.
The consumer experience in the store is a holistic, scene-oriented lifestyle.
Second, channel brand styles are often more popular, broader to the crowd, and supply chain integration is larger. Why, after menswear, choose the home industry to start a new business? Chen Hao believes that the home industry this track is long and wide, but lack of real influence, both quality and aesthetic brand.
"We went to Europe and found that there were a lot of home brands in Europe, Each market segment is very mature, the research fire fire to consumer demand is pure green. But in China, although Internet people are active and consumer demand is high, the industry and brand reaction is always slow.
" Chen Hao also mentioned that IKEA is a hundred-year-old enterprise, proving that this matter needs a long accumulation, after the life cycle will be very long, in addition to making money, the team wants to be a long-term impact of the enterprise.